Beirut-based · MENA-ready

Your Marketing Leader, On Demand.

Senior marketing strategy and leadership without the full-time hire. We run your marketing the way an internal team would, at a fraction of the cost.

Lebanon: +961 3 661 386 Dubai: +971 56 204 5949 ranyaghanem@gmail.com
Book a discovery call Explore services

Every great business has a golden hour, the moment it stops being a secret and starts being a name people know. Dusk is that moment. We bring the marketing strategy that gets you there.

Is this you?

Does this sound like your business?

U

Founder or leadership team in an SME or startup Building something real and ready to grow it.

U

Growing, but lacking marketing direction The business is moving. The marketing isn't keeping up.

U

Teams or agencies, no clear structure Activity, but no coherent strategy pulling it together.

U

Marketing that drives growth, not just visibility You want pipeline, not just posts.

What we bring

15+
Years leading marketing across telecom, banking & professional services
$1.5M+
Marketing budget successfully managed and optimized
1,500+
Audience capacity events led and executed

What we do

Here's how we help.

No fixed packages. You pick the services that match where your business is right now and scale up or down as things change. That's what an agile marketing partnership looks like.

🔍

Marketing Audit & Advisory

Is your marketing working?

Audit existing efforts, evaluate campaigns and digital presence, provide a clear action plan, and integrate AI tools to improve efficiency.

📈

Business & Growth Strategy

Where to compete. How to grow.

Define market positioning, build marketing strategies aligned with business goals, and develop go-to-market plans for Lebanon and GCC markets.

🎯

Marketing Leadership

Senior direction, no full-time hire.

Act as the company's outsourced Marketing Lead, own the direction and annual plan, and manage external agencies and vendors.

🚀

Product Marketing

Launch smarter. Position stronger.

Define positioning and messaging, develop go-to-market strategies, and create launch plans across digital, events, PR, and sales channels.

🤝

B2B Marketing

Marketing that supports your pipeline.

Build lead generation programs, create ABM strategies, develop sales enablement materials, and align marketing and sales funnels for growth.

✨

Brand Building

Be known for the right things.

Define and strengthen brand identity, build market credibility, and lead rebranding initiatives that position you as an industry leader.

📱

Digital & Campaign Strategy

Right channel. Right message. Right time.

Develop digital marketing strategies and plan integrated campaigns with the right channels, tools, and tactics for your goals.

🎪

Event & Partnership Strategy

Make every event count.

Lead marketing strategies for conferences and exhibitions, identify sponsorship opportunities, and develop audience engagement plans.

💼

Sales Enablement

Give your team what they need to close.

Develop sales decks, company profiles, pitch materials, and one-pagers that align with brand positioning and help close faster.

How we work

Three ways to work together

01

Pick a service

One focused area, one clear outcome. A single engagement with measurable results.

02

Build your setup

A combination of services that fits your current stage and scales as you grow.

03

Full partnership

We run your entire marketing function end to end, based on your specific needs.

Trusted by

Bank Audi PMI IPT Ogero Comium Gazzaoui

Where I was trusted to consult

Alison Talent at Work Rossonero House of Cedar
Ranya Ghanem
Ranya Ghanem
Founder & Managing Partner

The person behind Dusk

Built on 15 years across continents and industries

Ranya Ghanem is the founder and managing partner of Dusk, a boutique marketing advisory and fractional CMO service based in Beirut, working across the MENA region in person or remotely.

She has led marketing in telecom (Comium, West Africa), banking (Bank Audi), and professional services (PMI in MENA and Sub-Saharan Africa), handling both B2C and B2B, large-scale events, and multi-million dollar budgets.

What makes Ranya different isn't just marketing expertise. It's how she connects marketing to sales and business development. How she makes them work as one. Unlike many consultants, she has always worked on the client side. Never in an agency. That means she understands what a business actually needs from its marketing.

Telecom Banking Professional Services B2B & B2C Lebanon GCC MENA
Connect on LinkedIn

Get started

Not sure where to start?

Let's figure it out together. One call, no pitch, no commitment. Just an honest conversation about where your business is and where marketing can take it.

Let's Connect

✉️  Email:  ranyaghanem@gmail.com

📞  Lebanon:  +961 3 661 386  · Mobile & WhatsApp

📞  UAE:  +971 56 204 5949